2017

Peachy Works

feminism, body positivity, screen printing

Tools Used

Illustrator, Photoshop, Screen Printing

peachy works

Can a garment be a platform to spread messages of feminism and body-positivity?

peachy works

I handled everything from branding to production for Peachy Works. This included illustrations, logo design, digital marketing, screen printing, and such. The initial references for designs were mostly about sex-positivity and feminism. However, later on as I read more about mythology, it became representations of mythical and anthropomorphic characters.

Changing the imagery through mythology and "history"

I shut down the project as I decided commercial ways of expressing myself did not feel right. However, trying to combine a somewhat artistic language with a commercial end goal helped me realize the importance of visual communication.

Gizem Oktay - Feminism Peachy Works
Gizem Oktay - Feminism Peachy Works
Gizem Oktay - Feminism Peachy Works
soft robotics

The final drawings I did for Peachy Works was comprised of a series of drawings of anthropomorphic goddesses.